insights.industry jargon simplified.

WordPress Websites in 2019 and Beyond – Good or Bad for Your Business?

The topic of WordPress as a website platform often comes up with new clients—What is it? What does it do? Is it of any benefit to my business? …..

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Email, Avocados, and Marketing Automation

To claim email as today’s digital marketing miracle seems oddly trendy—like someone claiming to have discovered avocados, simply because they added them to toast. The reality is email marketing …..

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TA Alum Jeff Olsen recognized by AAF-Utah

The Utah chapter of the American Advertising Federation of Utah honored TA alum Jeff Olsen with its Silver Medal Award. TA sponsored the event which was held at …..

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A well-deserved Utah Business Award

Competition as high as the mountains You might not always guess at the foot of those massive Wasatch peaks lies a rapidly growing technology sector, multiple corporate headquarters …..

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Art and science combined to create the best solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

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The World Is Shrinking: 6 Degrees of Separation Is Now 2

Six degrees of separation describes the idea that all people (and things and places) in the world are just six or fewer interpersonal connections away from each other. …..

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Art and science combined to create the best solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

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Branded – exercising autonomy within corporate brand standards

Every creative has come up against a project that’s felt a little one-sided: Please make an interesting ad for us. Great! It’s going to be a 30-second TV …..

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Powerful emotional experiences

Do you know what your consumers want most? If you sell cars and you think they just want a car, you’re missing a lot. What your consumers want …..

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Unlock the potential of your email marketing

Email marketing isn’t dead. Even though it’s one of the oldest forms of online communication, email marketing is in its prime. Several companies and marketers thought that social …..

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Storytelling: creating an experience

As a grad student studying intercultural communication, the theories and viewpoints we studied were mainly text-based. Written words in books and academic publications provided new lenses for us …..

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Art and science combined to create the best solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

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Boomers: the new age-in audience (part 1)

The boomers are aging in to Medicare on their terms. Get with it, or kindly get out of their way. What can we do as marketers to get …..

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Boomers: the new age-in audience (part 2)

How can we effectively reach the boomer generation? Historically, direct mail (DM) has been the endearing lifeblood to age-in sales, the workhorse for the Medicare marketer. Despite relatively …..

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Seven AEP survival tips

Medicare Annual Election Period. AEP for short. Three simple letters that, to thousands in the industry, means “go time.”  It also means summer months filled with long days, …..

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TA Alum Jeff Olsen recognized by AAF-Utah

The Utah chapter of the American Advertising Federation of Utah honored TA alum Jeff Olsen with its Silver Medal Award. TA sponsored the event which was held at …..

read more+
A well-deserved Utah Business Award

Competition as high as the mountains You might not always guess at the foot of those massive Wasatch peaks lies a rapidly growing technology sector, multiple corporate headquarters …..

read more+
5 advantages of using TA for your paid search and digital marketing

TA is a premier digital agency with a robust team of certified digital marketers. There are several advantages to working with agencies that are certified in marketing tools; …..

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Email, Avocados, and Marketing Automation

To claim email as today’s digital marketing miracle seems oddly trendy—like someone claiming to have discovered avocados, simply because they added them to toast. The reality is email marketing …..

read more+
Art and science combined to create the best solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

read more+
Winning with strategy

As a kid, I never seemed to be far away from a sport of some kind. Football, basketball, baseball or soccer, it didn’t matter. I loved to compete …..

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