insights.industry jargon simplified.

Crafting Inclusivity: How TA Creators Cultivate Inclusion in Their Work

Inclusivity might be a new term to you or old hat by this point. Regardless, the very notion of inclusion is an important part of being human. We …..

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TA Hosts Inaugural Rise Up Women’s Symposium to Improve Women’s Equality in Utah

Utah, we refuse to lose again.  For the third year in a row, Utah has ranked last for women’s equality in the U.S.* As a community, it’s in …..

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How to Embrace Diversity and Inclusion — and Why It Matters

Almost exactly 50 years to this day, Marvin Gaye released What’s Going On, a masterful album on which he raised many of the pressing issues the world was …..

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Cookies Are Useful, but Connection Matters

“How can digital advertisers survive iOS 14?” Digital advertising channels are aflutter with worry, penning articles with sky-is-falling stories about pending changes to user privacy controls in Apple’s …..

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2021 Healthcare Policy Changes: What Could Be Coming

This is our 2021. It might still seem a little bit surreal that we are more than one year into a global pandemic, but we’re still here. Everyone …..

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TA Celebrates International Women’s Day [Today and Every Day]

March 8 is International Women’s Day. And we at ThomasArts are so thrilled to celebrate all women, today and every day of the year. ThomasArts is a company …..

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Crafting Inclusivity: How TA Creators Cultivate Inclusion in Their Work

Inclusivity might be a new term to you or old hat by this point. Regardless, the very notion of inclusion is an important part of being human. We …..

read more+
Art & Science Combined To Create the Best Solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

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Exercising Autonomy Within Corporate Brand Standards

Every creative has come up against a project that’s felt a little one-sided: Please make an interesting ad for us. Great! It’s going to be a 30-second TV …..

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Powerful Emotional Experiences For Your Consumers

Do you know what your consumers want most? If you sell cars and you think they just want a car, you’re missing a lot. What your consumers want …..

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Unlock the Potential of Your Email Marketing

Email marketing isn’t dead. Even though it’s one of the oldest forms of online communication, email marketing is in its prime. Several companies and marketers thought that social …..

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Storytelling: Creating An Experience To Help Your Brand

As a grad student studying intercultural communication, the theories and viewpoints we studied were mainly text-based. Written words in books and academic publications provided new lenses for us …..

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Cookies Are Useful, but Connection Matters

“How can digital advertisers survive iOS 14?” Digital advertising channels are aflutter with worry, penning articles with sky-is-falling stories about pending changes to user privacy controls in Apple’s …..

read more+
2021 Healthcare Policy Changes: What Could Be Coming

This is our 2021. It might still seem a little bit surreal that we are more than one year into a global pandemic, but we’re still here. Everyone …..

read more+
Senior Marketing: Connecting with this Ripe, Bold Age on Facebook

Thomasarts has been focused on marketing to seniors since Dave Thomas founded the agency in 2003. Since then, Facebook marketing has become an effective tactic for reaching all …..

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Systems & Empathy: A Unique Approach to Lifecycle Marketing

Personalization has long-been hailed as marketing’s “holy grail” — the solution to the age-old problem of how to deliver the right message at the right time to the …..

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Knights of the Social Media Roundtable: How Social Media Is Changing in 2020

Between events like COVID-19, Black Lives Matter, and other social causes, we’ve seen a lot of changes in our social landscape this year. And just as our social …..

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Get ready to rock and enroll this AEP

Annual Enrollment Period, or AEP, is the time of year that seniors enroll in their annual Medicare plans. It’s often the biggest and busiest time of the year …..

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TA Hosts Inaugural Rise Up Women’s Symposium to Improve Women’s Equality in Utah

Utah, we refuse to lose again.  For the third year in a row, Utah has ranked last for women’s equality in the U.S.* As a community, it’s in …..

read more+
How to Embrace Diversity and Inclusion — and Why It Matters

Almost exactly 50 years to this day, Marvin Gaye released What’s Going On, a masterful album on which he raised many of the pressing issues the world was …..

read more+
TA Celebrates International Women’s Day [Today and Every Day]

March 8 is International Women’s Day. And we at ThomasArts are so thrilled to celebrate all women, today and every day of the year. ThomasArts is a company …..

read more+
Utah Business Magazine awards TA “2020 Best Companies to Work For

Our employees love working here at TA. We see it every day in the smiles, virtual high-fives and each person’s growth towards a better life. We’re so happy …..

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TA Has an Award-Winning Culture, and the Experts Agree

We are all built by the culture in which we surround ourselves. The culture of our communities has an effect on every aspect of our lives. Whether it’s …..

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Congrats Dave Thomas! CEO of the Year

We’re pleased to announce that TA CEO Dave Thomas was selected as CEO of the Year by Utah Business magazine. Dave Thomas is as giving a CEO as …..

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Personas Aren’t Personal Without Data

The principal focus of strategic planning at TA is to help marketers understand their customers. By looking at the world through customers’ eyes, we can help brands communicate …..

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Email, Avocados, and Marketing Automation

To claim email as today’s digital marketing miracle seems oddly trendy—like someone claiming to have discovered avocados, simply because they added them to toast. The reality is email marketing …..

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Art & Science Combined To Create the Best Solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

read more+
Winning Marketing Campaigns With Strategy

As a kid, I never seemed to be far away from a sport of some kind. Football, basketball, baseball or soccer, it didn’t matter. I loved to compete …..

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