insights.industry jargon simplified.

Coughing after COVID: The Future of the Health Insurance Industry

As we emerge from the caves of quarantine, people all over the world will be trying to return to some semblance of “normal” — but they may not …..

read more+
All Your Marketing Are Belong to Lead Gen

Just like the classic side-scrolling arcade game, Zero Wing, we know the importance of speed, adaptability, and firepower—though our English is markedly better. That’s why we describe ourselves …..

read more+
Pizza. And the reason to increase advertising during a recession.

Hopefully, “pizza” got your attention. I mean, everyone loves pizza. Everyone, that is, except early 90’s McDonald’s. That’s because from 1990-91, Pizza Hut did something that the Golden …..

read more+
Keep Your Customers Up to Date During COVID-19

Small businesses and major brands have all felt an impact during the COVID-19 pandemic. As we begin to ease into May 2020, we’re seeing different states nationwide soften …..

read more+
Pass the Remote: Coronavirus, Television and Streaming Services

It is almost surreal. Life as we know it has changed in so many ways in recent weeks due to the coronavirus and recommendations to stay at home. …..

read more+
THE ART OF TIME TRAVEL: Using Machine Learning to Predict the Future

We’ve all imagined what could be accomplished if time travel were a possibility. While some might fantasize about going back to high school or dropping in on a …..

read more+
Art & Science Combined To Create the Best Solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

read more+
Exercising Autonomy Within Corporate Brand Standards

Every creative has come up against a project that’s felt a little one-sided: Please make an interesting ad for us. Great! It’s going to be a 30-second TV …..

read more+
Powerful Emotional Experiences For Your Consumers

Do you know what your consumers want most? If you sell cars and you think they just want a car, you’re missing a lot. What your consumers want …..

read more+
Unlock the Potential of Your Email Marketing

Email marketing isn’t dead. Even though it’s one of the oldest forms of online communication, email marketing is in its prime. Several companies and marketers thought that social …..

read more+
Storytelling: Creating An Experience To Help Your Brand

As a grad student studying intercultural communication, the theories and viewpoints we studied were mainly text-based. Written words in books and academic publications provided new lenses for us …..

read more+
Coughing after COVID: The Future of the Health Insurance Industry

As we emerge from the caves of quarantine, people all over the world will be trying to return to some semblance of “normal” — but they may not …..

read more+
Pizza. And the reason to increase advertising during a recession.

Hopefully, “pizza” got your attention. I mean, everyone loves pizza. Everyone, that is, except early 90’s McDonald’s. That’s because from 1990-91, Pizza Hut did something that the Golden …..

read more+
Keep Your Customers Up to Date During COVID-19

Small businesses and major brands have all felt an impact during the COVID-19 pandemic. As we begin to ease into May 2020, we’re seeing different states nationwide soften …..

read more+
Pass the Remote: Coronavirus, Television and Streaming Services

It is almost surreal. Life as we know it has changed in so many ways in recent weeks due to the coronavirus and recommendations to stay at home. …..

read more+
Art & Science Combined To Create the Best Solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

read more+
Boomers: The New Medicare Age-In Audience – Part 1

The boomers are aging in to Medicare on their terms. Get with it, or kindly get out of their way. What can we do as marketers to get …..

read more+
Congrats Dave Thomas! CEO of the Year

We’re pleased to announce that TA CEO Dave Thomas was selected as CEO of the Year by Utah Business magazine. Dave Thomas is as giving a CEO as …..

read more+
TA Becomes an Integrity Marketing Group Partner

The nation’s largest independent distributor of life and health insurance products, Integrity Marketing Group, has acquired TA to help accelerate their growth and serve Americans with their life …..

read more+
Utah Business Magazine Awards TA “2019 Best Companies to Work For”

Each and every one of our employees are what make TA a great company to work for. We’re very proud to announce that TA was selected for the 2019 …..

read more+
TA Alum Jeff Olsen recognized by AAF-Utah

The Utah chapter of the American Advertising Federation of Utah honored TA alum Jeff Olsen with its Silver Medal Award. TA sponsored the event which was held at …..

read more+
CXO of the Year – Anne Wood

Competition as high as the mountains You might not always guess at the foot of those massive Wasatch peaks lies a rapidly growing technology sector, multiple corporate headquarters …..

read more+
5 Advantages of Using TA For Your Digital Marketing

TA is a premier digital agency with a robust team of certified digital marketers. There are several advantages to working with agencies that are certified in marketing tools; …..

read more+
Email, Avocados, and Marketing Automation

To claim email as today’s digital marketing miracle seems oddly trendy—like someone claiming to have discovered avocados, simply because they added them to toast. The reality is email marketing …..

read more+
Art & Science Combined To Create the Best Solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

read more+
Winning Marketing Campaigns With Strategy

As a kid, I never seemed to be far away from a sport of some kind. Football, basketball, baseball or soccer, it didn’t matter. I loved to compete …..

read more+

Whether you’re looking for a new agency, a new job or just want to chat, we’re always happy to talk.