insights.industry jargon simplified.

Systems & Empathy: A Unique Approach to Lifecycle Marketing

Personalization has long-been hailed as marketing’s “holy grail” — the solution to the age-old problem of how to deliver the right message at the right time to the …..

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Knights of the Social Media Roundtable: How Social Media Is Changing in 2020

Between events like COVID-19, Black Lives Matter, and other social causes, we’ve seen a lot of changes in our social landscape this year. And just as our social …..

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Personas Aren’t Personal Without Data

The principal focus of strategic planning at TA is to help marketers understand their customers. By looking at the world through customers’ eyes, we can help brands communicate …..

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Get ready to rock and enroll this AEP

Annual Enrollment Period, or AEP, is the time of year that seniors enroll in their annual Medicare plans. It’s often the biggest and busiest time of the year …..

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TA Has an Award-Winning Culture, and the Experts Agree

We are all built by the culture in which we surround ourselves. The culture of our communities has an effect on every aspect of our lives. Whether it’s …..

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WHAT WE’VE LEARNED: MARKETING TO SENIORS

There are many senior stereotypes out there: “They shouldn’t be driving.” “They don’t use computers.” “They’re skilled at making a very convincing Santa Claus with minimal-to-no-effort.” (Actually, that …..

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Art & Science Combined To Create the Best Solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

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Exercising Autonomy Within Corporate Brand Standards

Every creative has come up against a project that’s felt a little one-sided: Please make an interesting ad for us. Great! It’s going to be a 30-second TV …..

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Powerful Emotional Experiences For Your Consumers

Do you know what your consumers want most? If you sell cars and you think they just want a car, you’re missing a lot. What your consumers want …..

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Unlock the Potential of Your Email Marketing

Email marketing isn’t dead. Even though it’s one of the oldest forms of online communication, email marketing is in its prime. Several companies and marketers thought that social …..

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Storytelling: Creating An Experience To Help Your Brand

As a grad student studying intercultural communication, the theories and viewpoints we studied were mainly text-based. Written words in books and academic publications provided new lenses for us …..

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Systems & Empathy: A Unique Approach to Lifecycle Marketing

Personalization has long-been hailed as marketing’s “holy grail” — the solution to the age-old problem of how to deliver the right message at the right time to the …..

read more+
Knights of the Social Media Roundtable: How Social Media Is Changing in 2020

Between events like COVID-19, Black Lives Matter, and other social causes, we’ve seen a lot of changes in our social landscape this year. And just as our social …..

read more+
Get ready to rock and enroll this AEP

Annual Enrollment Period, or AEP, is the time of year that seniors enroll in their annual Medicare plans. It’s often the biggest and busiest time of the year …..

read more+
WHAT WE’VE LEARNED: MARKETING TO SENIORS

There are many senior stereotypes out there: “They shouldn’t be driving.” “They don’t use computers.” “They’re skilled at making a very convincing Santa Claus with minimal-to-no-effort.” (Actually, that …..

read more+
Coughing after COVID: The Future of the Health Insurance Industry

As we emerge from the caves of quarantine, people all over the world will be trying to return to some semblance of “normal” — but they may not …..

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Pizza. And the reason to increase advertising during a recession.

Hopefully, “pizza” got your attention. I mean, everyone loves pizza. Everyone, that is, except early 90’s McDonald’s. That’s because from 1990-91, Pizza Hut did something that the Golden …..

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TA Has an Award-Winning Culture, and the Experts Agree

We are all built by the culture in which we surround ourselves. The culture of our communities has an effect on every aspect of our lives. Whether it’s …..

read more+
Congrats Dave Thomas! CEO of the Year

We’re pleased to announce that TA CEO Dave Thomas was selected as CEO of the Year by Utah Business magazine. Dave Thomas is as giving a CEO as …..

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TA Becomes an Integrity Marketing Group Partner

The nation’s largest independent distributor of life and health insurance products, Integrity Marketing Group, has acquired TA to help accelerate their growth and serve Americans with their life …..

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Utah Business Magazine Awards TA “2019 Best Companies to Work For”

Each and every one of our employees are what make TA a great company to work for. We’re very proud to announce that TA was selected for the 2019 …..

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TA Alum Jeff Olsen recognized by AAF-Utah

The Utah chapter of the American Advertising Federation of Utah honored TA alum Jeff Olsen with its Silver Medal Award. TA sponsored the event which was held at …..

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CXO of the Year – Anne Wood

Competition as high as the mountains You might not always guess at the foot of those massive Wasatch peaks lies a rapidly growing technology sector, multiple corporate headquarters …..

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Personas Aren’t Personal Without Data

The principal focus of strategic planning at TA is to help marketers understand their customers. By looking at the world through customers’ eyes, we can help brands communicate …..

read more+
Email, Avocados, and Marketing Automation

To claim email as today’s digital marketing miracle seems oddly trendy—like someone claiming to have discovered avocados, simply because they added them to toast. The reality is email marketing …..

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Art & Science Combined To Create the Best Solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

read more+
Winning Marketing Campaigns With Strategy

As a kid, I never seemed to be far away from a sport of some kind. Football, basketball, baseball or soccer, it didn’t matter. I loved to compete …..

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