insights.industry jargon simplified.

How TA Created and Executed a Nationally Acclaimed PPC Campaign

Recently, we created a paid-search campaign for Zions Bancorporation that far surpassed its intended goals — and our client’s expectations. We were pretty proud of it and submitted …..

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Get ready to rock and enroll this AEP

Annual Enrollment Period, or AEP, is the time of year when seniors enroll in their annual Medicare plans. It’s often the biggest and busiest time of the year …..

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Crafting Inclusivity: How TA Creators Cultivate Inclusion in Their Work

Inclusivity might be a new term to you or old hat by this point. Regardless, the very notion of inclusion is an important part of being human. We …..

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TA Hosts Inaugural Rise Up Women’s Symposium to Improve Women’s Equality in Utah

Utah, we refuse to lose again.  For the third year in a row, Utah has ranked last for women’s equality in the U.S.* As a community, it’s in …..

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How to Embrace Diversity and Inclusion — and Why It Matters

Almost exactly 50 years to this day, Marvin Gaye released What’s Going On, a masterful album on which he raised many of the pressing issues the world was …..

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Cookies Are Useful, but Connection Matters

“How can digital advertisers survive iOS 14?” Digital advertising channels are aflutter with worry, penning articles with sky-is-falling stories about pending changes to user privacy controls in Apple’s …..

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Crafting Inclusivity: How TA Creators Cultivate Inclusion in Their Work

Inclusivity might be a new term to you or old hat by this point. Regardless, the very notion of inclusion is an important part of being human. We …..

read more+
Get ready to rock and enroll this AEP

Annual Enrollment Period, or AEP, is the time of year when seniors enroll in their annual Medicare plans. It’s often the biggest and busiest time of the year …..

read more+
Cookies Are Useful, but Connection Matters

“How can digital advertisers survive iOS 14?” Digital advertising channels are aflutter with worry, penning articles with sky-is-falling stories about pending changes to user privacy controls in Apple’s …..

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2021 Healthcare Policy Changes: What Could Be Coming

This is our 2021. It might still seem a little bit surreal that we are more than one year into a global pandemic, but we’re still here. Everyone …..

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Senior Marketing: Connecting with this Ripe, Bold Age on Facebook

Thomasarts has been focused on marketing to seniors since Dave Thomas founded the agency in 2003. Since then, Facebook marketing has become an effective tactic for reaching all …..

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Systems & Empathy: A Unique Approach to Lifecycle Marketing

Personalization has long-been hailed as marketing’s “holy grail” — the solution to the age-old problem of how to deliver the right message at the right time to the …..

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Knights of the Social Media Roundtable: How Social Media Is Changing in 2020

Between events like COVID-19, Black Lives Matter, and other social causes, we’ve seen a lot of changes in our social landscape this year. And just as our social …..

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TA Hosts Inaugural Rise Up Women’s Symposium to Improve Women’s Equality in Utah

Utah, we refuse to lose again.  For the third year in a row, Utah has ranked last for women’s equality in the U.S.* As a community, it’s in …..

read more+
How to Embrace Diversity and Inclusion — and Why It Matters

Almost exactly 50 years to this day, Marvin Gaye released What’s Going On, a masterful album on which he raised many of the pressing issues the world was …..

read more+
TA Celebrates International Women’s Day [Today and Every Day]

March 8 is International Women’s Day. And we at ThomasArts are so thrilled to celebrate all women, today and every day of the year. ThomasArts is a company …..

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Utah Business Magazine awards TA “2020 Best Companies to Work For

Our employees love working here at TA. We see it every day in the smiles, virtual high-fives and each person’s growth towards a better life. We’re so happy …..

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TA Has an Award-Winning Culture, and the Experts Agree

We are all built by the culture in which we surround ourselves. The culture of our communities has an effect on every aspect of our lives. Whether it’s …..

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Congrats Dave Thomas! CEO of the Year

We’re pleased to announce that TA CEO Dave Thomas was selected as CEO of the Year by Utah Business magazine. Dave Thomas is as giving a CEO as …..

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Personas Aren’t Personal Without Data

The principal focus of strategic planning at TA is to help marketers understand their customers. By looking at the world through customers’ eyes, we can help brands communicate …..

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