insights.industry jargon simplified.

TA Celebrates International Women’s Day [Today and Every Day]

March 8 is International Women’s Day. And we at ThomasArts are so thrilled to celebrate all women, today and every day of the year. ThomasArts is a company …..

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Utah Business Magazine awards TA “2020 Best Companies to Work For

Our employees love working here at TA. We see it every day in the smiles, virtual high-fives and each person’s growth towards a better life. We’re so happy …..

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Senior Marketing: Connecting with this Ripe, Bold Age on Facebook

Thomasarts has been focused on marketing to seniors since Dave Thomas founded the agency in 2003. Since then, Facebook marketing has become an effective tactic for reaching all …..

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Systems & Empathy: A Unique Approach to Lifecycle Marketing

Personalization has long-been hailed as marketing’s “holy grail” — the solution to the age-old problem of how to deliver the right message at the right time to the …..

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Knights of the Social Media Roundtable: How Social Media Is Changing in 2020

Between events like COVID-19, Black Lives Matter, and other social causes, we’ve seen a lot of changes in our social landscape this year. And just as our social …..

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Personas Aren’t Personal Without Data

The principal focus of strategic planning at TA is to help marketers understand their customers. By looking at the world through customers’ eyes, we can help brands communicate …..

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Pizza. And the reason to increase advertising during a recession.

Hopefully, “pizza” got your attention. I mean, everyone loves pizza. Everyone, that is, except early 90’s McDonald’s. That’s because from 1990-91, Pizza Hut did something that the Golden …..

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Keep Your Customers Up to Date During COVID-19

Small businesses and major brands have all felt an impact during the COVID-19 pandemic. As we begin to ease into May 2020, we’re seeing different states nationwide soften …..

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Pass the Remote: Coronavirus, Television and Streaming Services

It is almost surreal. Life as we know it has changed in so many ways in recent weeks due to the coronavirus and recommendations to stay at home. …..

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Art & Science Combined To Create the Best Solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

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Boomers: The New Medicare Age-In Audience – Part 1

The boomers are aging in to Medicare on their terms. Get with it, or kindly get out of their way. What can we do as marketers to get …..

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Boomers: The New Medicare Age-In Audience – Part 2

How can we effectively reach the boomer generation? Historically, direct mail (DM) has been the endearing lifeblood to age-in sales, the workhorse for the Medicare marketer. Despite relatively …..

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