insights.industry jargon simplified.

How TA Created and Executed a Nationally Acclaimed PPC Campaign

Recently, we created a paid-search campaign for Zions Bancorporation that far surpassed its intended goals — and our client’s expectations. We were pretty proud of it and submitted …..

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Get ready to rock and enroll this AEP

Annual Enrollment Period, or AEP, is the time of year when seniors enroll in their annual Medicare plans. It’s often the biggest and busiest time of the year …..

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Crafting Inclusivity: How TA Creators Cultivate Inclusion in Their Work

Inclusivity might be a new term to you or old hat by this point. Regardless, the very notion of inclusion is an important part of being human. We …..

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TA Hosts Inaugural Rise Up Women’s Symposium to Improve Women’s Equality in Utah

Utah, we refuse to lose again.  For the third year in a row, Utah has ranked last for women’s equality in the U.S.* As a community, it’s in …..

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How to Embrace Diversity and Inclusion — and Why It Matters

Almost exactly 50 years to this day, Marvin Gaye released What’s Going On, a masterful album on which he raised many of the pressing issues the world was …..

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Cookies Are Useful, but Connection Matters

“How can digital advertisers survive iOS 14?” Digital advertising channels are aflutter with worry, penning articles with sky-is-falling stories about pending changes to user privacy controls in Apple’s …..

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Art & Science Combined To Create the Best Solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

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Exercising Autonomy Within Corporate Brand Standards

Every creative has come up against a project that’s felt a little one-sided: Please make an interesting ad for us. Great! It’s going to be a 30-second TV …..

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Powerful Emotional Experiences For Your Consumers

Do you know what your consumers want most? If you sell cars and you think they just want a car, you’re missing a lot. What your consumers want …..

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Unlock the Potential of Your Email Marketing

Email marketing isn’t dead. Even though it’s one of the oldest forms of online communication, email marketing is in its prime. Several companies and marketers thought that social …..

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Storytelling: Creating An Experience To Help Your Brand

As a grad student studying intercultural communication, the theories and viewpoints we studied were mainly text-based. Written words in books and academic publications provided new lenses for us …..

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WHAT WE’VE LEARNED: MARKETING TO SENIORS

There are many senior stereotypes out there: “They shouldn’t be driving.” “They don’t use computers.” “They’re skilled at making a very convincing Santa Claus with minimal-to-no-effort.” (Actually, that …..

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Art & Science Combined To Create the Best Solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

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Boomers: The New Medicare Age-In Audience – Part 1

The boomers are aging in to Medicare on their terms. Get with it, or kindly get out of their way. What can we do as marketers to get …..

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Boomers: The New Medicare Age-In Audience – Part 2

How can we effectively reach the boomer generation? Historically, direct mail (DM) has been the endearing lifeblood to age-in sales, the workhorse for the Medicare marketer. Despite relatively …..

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Medicare Annual Election Period: 7 Industry Survival Tips

Medicare Annual Election Period. AEP for short. Three simple letters that, to thousands in the industry, means “go time.”  It also means summer months filled with long days, …..

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TA Becomes an Integrity Marketing Group Partner

The nation’s largest independent distributor of life and health insurance products, Integrity Marketing Group, has acquired TA to help accelerate their growth and serve Americans with their life …..

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TA Alum Jeff Olsen recognized by AAF-Utah

The Utah chapter of the American Advertising Federation of Utah honored TA alum Jeff Olsen with its Silver Medal Award. TA sponsored the event which was held at …..

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CXO of the Year – Anne Wood

Competition as high as the mountains You might not always guess at the foot of those massive Wasatch peaks lies a rapidly growing technology sector, multiple corporate headquarters …..

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5 Advantages of Using TA For Your Digital Marketing

TA is a premier digital agency with a robust team of certified digital marketers. There are several advantages to working with agencies that are certified in marketing tools; …..

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Email, Avocados, and Marketing Automation

To claim email as today’s digital marketing miracle seems oddly trendy—like someone claiming to have discovered avocados, simply because they added them to toast. The reality is email marketing …..

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Art & Science Combined To Create the Best Solution

This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..

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Winning Marketing Campaigns With Strategy

As a kid, I never seemed to be far away from a sport of some kind. Football, basketball, baseball or soccer, it didn’t matter. I loved to compete …..

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