Every day at ThomasARTS, we make amazing things happen in digital marketing when we blend art + science — this has been our strategy for many years. However, …..
“How can digital advertisers survive iOS 14?” Digital advertising channels are aflutter with worry, penning articles with sky-is-falling stories about pending changes to user privacy controls in Apple’s …..
Every day at ThomasARTS, we make amazing things happen in digital marketing when we blend art + science — this has been our strategy for many years. However, …..
Background Constant testing and trials in marketing campaigns are vital for highly optimized and maximum performance. It helps us understand the platforms, audiences, creative, and back-end development that …..
Recently, we created a paid-search campaign for Zions Bancorporation that far surpassed its intended goals — and our client’s expectations. We were pretty proud of it and submitted …..
Annual Enrollment Period, or AEP, is the time of year when seniors enroll in their annual Medicare plans. It’s often the biggest and busiest time of the year …..
Inclusivity might be a new term to you or old hat by this point. Regardless, the very notion of inclusion is an important part of being human. We …..
Utah, we refuse to lose again. For the third year in a row, Utah has ranked last for women’s equality in the U.S.* As a community, it’s in …..
This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..
Every creative has come up against a project that’s felt a little one-sided: Please make an interesting ad for us. Great! It’s going to be a 30-second TV …..
Do you know what your consumers want most? If you sell cars and you think they just want a car, you’re missing a lot. What your consumers want …..
Email marketing isn’t dead. Even though it’s one of the oldest forms of online communication, email marketing is in its prime. Several companies and marketers thought that social …..
As a grad student studying intercultural communication, the theories and viewpoints we studied were mainly text-based. Written words in books and academic publications provided new lenses for us …..
There are many senior stereotypes out there: “They shouldn’t be driving.” “They don’t use computers.” “They’re skilled at making a very convincing Santa Claus with minimal-to-no-effort.” (Actually, that …..
This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..
The boomers are aging in to Medicare on their terms. Get with it, or kindly get out of their way. What can we do as marketers to get …..
How can we effectively reach the boomer generation? Historically, direct mail (DM) has been the endearing lifeblood to age-in sales, the workhorse for the Medicare marketer. Despite relatively …..
Medicare Annual Election Period. AEP for short. Three simple letters that, to thousands in the industry, means “go time.” It also means summer months filled with long days, …..
The topic of WordPress as a website platform often comes up with new clients—What is it? What does it do? Is it of any benefit to my business? …..
To claim email as today’s digital marketing miracle seems oddly trendy—like someone claiming to have discovered avocados, simply because they added them to toast. The reality is email marketing …..
Six degrees of separation describes the idea that all people (and things and places) in the world are just six or fewer interpersonal connections away from each other. …..
Getting the most out of your digital marketing campaigns — that’s the goal of every online marketer. Of course, the best way to do that is to put …..
Do you know what your consumers want most? If you sell cars and you think they just want a car, you’re missing a lot. What your consumers want …..
Search engine marketing (SEM) originally was a term that was used when describing both search engine optimization (SEO) and paid search activities. However, over the years, the digital …..
The nation’s largest independent distributor of life and health insurance products, Integrity Marketing Group, has acquired TA to help accelerate their growth and serve Americans with their life …..
The Utah chapter of the American Advertising Federation of Utah honored TA alum Jeff Olsen with its Silver Medal Award. TA sponsored the event which was held at …..
Competition as high as the mountains You might not always guess at the foot of those massive Wasatch peaks lies a rapidly growing technology sector, multiple corporate headquarters …..
TA is a premier digital agency with a robust team of certified digital marketers. There are several advantages to working with agencies that are certified in marketing tools; …..
To claim email as today’s digital marketing miracle seems oddly trendy—like someone claiming to have discovered avocados, simply because they added them to toast. The reality is email marketing …..
This interview originally appeared in The Silicon Review as part of a profile of the 10 Fastest Growing Digital Marketing Companies in 2018 (republished with permission; original here). The …..
As a kid, I never seemed to be far away from a sport of some kind. Football, basketball, baseball or soccer, it didn’t matter. I loved to compete …..
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