The nation’s largest independent distributor of life and health insurance products, Integrity Marketing Group, has acquired TA to help accelerate their growth and serve Americans with their life …..
Search engine marketing (SEM) originally was a term that was used when describing both search engine optimization (SEO) and paid search activities. However, over the years, the digital industry ultimately chose to use the SEM acronym when describing paid search activities only.
SEM or “paid search advertising” is known by a couple of other names: pay per click (PPC) and cost per click (CPC). In this post, we will refer to SEM as paid search. Paid search is a digital advertising channel where an advertiser pays for their ads to show up in the advertising search listings when specific keywords are searched. When a searcher clicks on a paid search ad, the advertiser is charged the cost-per-click bid amount. That is the simplest overview of how paid search works.
Although that overview is simple, setting up a paid search account, campaigns and ad groups that will be successful, as well as choosing keywords, can be more difficult if you do not have experience with the paid search platforms or how to use the many ad settings and options that are available.
Other sources for frustration or failure with paid search are as follows:
Based on this list of reasons why advertisers may fail with paid search, make sure you have specific answers to the following paid search setup questions before you get started:
It is imperative you define your personal paid search objectives and determine how you will know whether or not they are being achieved.
The bottom line, for most businesses, is sales. So how many ways can you think of that a concerted effort at PPC could help move your products or services?
In order to realize sufficient ROI from your PPC campaign, you need to make sure the clicked link takes the viewer to a page with a high probability of getting the reader to take the next step in your sequence — whether that is requesting more information (lead development), placing an order, receiving a message or some other action.
Paid search experts ask the following questions when considering what type of keywords to target with paid search:
As you can see, planning out your landing pages and keyword portfolio can make paid search a “know thy customer or perish” landscape. By honestly and strategically answering the questions listed above, you have a foundational understanding of what you want to accomplish with paid search.back to insights
September 20, 2019by Kuulei Hanamaikai
Topic martech trends
The topic of WordPress as a website platform often comes up with new clients—What is it? What does it do? Is it of any benefit to my business? …..