insights.industry jargon simplified.

TA Has an Award-Winning Culture, and the Experts Agree

We are all built by the culture in which we surround ourselves. The culture of our communities has an effect on every aspect of our lives. Whether it’s …..

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WHAT WE’VE LEARNED: MARKETING TO SENIORS

There are many senior stereotypes out there: “They shouldn’t be driving.” “They don’t use computers.” “They’re skilled at making a very convincing Santa Claus with minimal-to-no-effort.” (Actually, that …..

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Coughing after COVID: The Future of the Health Insurance Industry

As we emerge from the caves of quarantine, people all over the world will be trying to return to some semblance of “normal” — but they may not …..

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All Your Marketing Are Belong to Lead Gen

Just like the classic side-scrolling arcade game, Zero Wing, we know the importance of speed, adaptability, and firepower—though our English is markedly better. That’s why we describe ourselves …..

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Pizza. And the reason to increase advertising during a recession.

Hopefully, “pizza” got your attention. I mean, everyone loves pizza. Everyone, that is, except early 90’s McDonald’s. That’s because from 1990-91, Pizza Hut did something that the Golden …..

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Keep Your Customers Up to Date During COVID-19

Small businesses and major brands have all felt an impact during the COVID-19 pandemic. As we begin to ease into May 2020, we’re seeing different states nationwide soften …..

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