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thank you campaign

the challenge

Individual vision insurance is a new category, and people didn’t know they could get a plan without an employer.

the solution

Create awareness for VSP individual plans. How? Using a killer omni-channel media strategy to get our messaging in front of the right eyes.

what we brought to the table

Sticking close to VSP’s master brand, but also speaking directly to a new audience. It was a tightrope we were happy to walk.

 

 

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With an easy-to-navigate web experience.

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And appropriate messaging for every step of the buying process.

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the results

Turns out, people are definitely interested in individual vision plans.

15.7% Enrollment increase YOY
17.9% E-commerce enrollment increase YOY
109% More site visits
167% Boosted conversion when using
DM + email (vs. email only)