Individual vision insurance is a new category, and people didn’t know they could get a plan without an employer.
Create awareness for VSP individual plans. How? Using a killer omni-channel media strategy to get our messaging in front of the right eyes.
Sticking close to VSP’s master brand, but also speaking directly to a new audience. It was a tightrope we were happy to walk.
With an easy-to-navigate web experience.
And appropriate messaging for every step of the buying process.
Turns out, people are definitely interested in individual vision plans.