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With its unique approach to senior living, Summit Vista was brand new to a market already teeming with senior living concepts. They also had to meet significant occupancy goals to retain investors.


National and local data research led to an updated Summit Vista logo, a new tagline and a highly localized messaging framework. Fresh content was then disseminated through an omnichannel approach. Elements included a new website and lifecycle marketing campaigns capped with live sales presentations.

whatwe brought to the table

  • brand positioning
  • creative
  • email marketing
  • strategic planning
  • 182% increase in new site traffic
  • 29.4% year-over-year growth
  • 57.9% decrease in cost-per-lead
  • $62M total capital pre-sold prior to Grand Opening

Fortune in The Cards


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