With the exception of the county where they were founded, PacificSource’s brand awareness was low relative to its competitors.
To make PacificSource a household name in its 3-state region, we needed to help set the brand apart from the typical Pacific Northwest approach to health insurance advertising. Bullet points, toll-free numbers and people smiling while fly fishing weren’t going to be enough.
what we brought to the table
By creating a visually arresting and humorous campaign that reinforced the brand's human—as opposed to computer-automated - service—we increased the likelihood that consumers remember and consider enrolling with PacificSource for their health insurance coverage.
Breakthrough creative and health care advertising are two phrases you almost never hear uttered in the same sentence. Unless you’re speaking of TA. justin russell
creative director, pacificsource health plans
The true test for a concept? Its legs. Check out how the PacificSource campaign rolled out across a variety of assets.
A customized experience, on every device.
Big creative doesn’t mean a thing without some serious ROI. PacificSource asked, we delivered.