medicare solutions

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With its large portfolio of Medicare products, Aetna needed an overarching Medicare brand messaging strategy with a cohesive tone and voice.


We replaced a fragmented, product-led approach with a research-validated and consultative emphasis on "Medicare Solutions". The result was a single, unifying brand voice for Aetna Medicare that focuses on a total approach to health and wellness. It's Medicare for the whole you — body, mind and spirit.

whatwe brought to the table

  • strategic planning
  • creative ideation
  • creative production
  • user experience
  • 175% improvement in YOY leads
  • 45% decrease in cost per sale
  • 18% exceeded YOY sales goals
  • 142% exceeded AEP lead projections

On the road


and in print.

Whether you’re looking for a new agency, a new job or just want to chat, we’re always happy to talk.