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change the game

the challenge

Our client tasked us with accelerating growth in a highly competitive category.

the solution

Target baby boomers based on attitude, rather than demographic. And do so in a provocative way.

Give customers a personalized, user-friendly online experience.

Test messaging during the Annual Enrollment Period to fine-tune acquisition.

what we brought to the table

 

 

Multiple messaging frameworks:

 

getting the right message to the right audience.

TA took chances and delivered a successful campaign that looked, felt, and sounded different from the category. They continue to support us toward a larger effort to modernize our marketing approaches to be aligned with the needs and attitudes of our customer. josh arcus aetna client

On our landing pages.

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Outdoor campaign

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And every other stage of the customer journey.

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the results

Gave our client new ways to talk with their audience.
And of course, the numbers they can’t live without:

86% lower cost per conversion vs. control
277% increase forecasted in
display engagements
43% video completion rate
201% increase in forecasted
conversions from display