To strengthen their position as a source of information and learning, AARP wanted to boost registrations for their Online Learning webinars and resources.
We took what they were already doing and refined, redesigned and optimized it all. The idea was to make every element of the campaign work — not only harder, but smarter.
what we brought to the table
Biz intel + analytics
Everyone understands the value of ongoing learning. We just made the benefits of each featured webinar or resource a lot more apparent, while “cross-selling” other free learning opportunities. And our automated dashboard gave us the data and flexibility to tweak when and where necessary.
This led to a complete redesign of the emails.
Ultimately, every channel directed potential learners to a multi-registration page and genuine engagement.
ThomasARTS truly defines what a marketing partner can be. Through their strategic approach and understanding of our program’s unique opportunities and challenges — plus good old-fashioned hard work — TA has helped turn us into a successful program that is better positioned to provide greater value to our members. conrad heibel
marketing strategist, aarp
It’s working big-time. Our refinements are leading to a significant increase in engagements, registrations and, of course, learning opportunities for people nationwide.