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for what's next

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the challenge

To strengthen their position as a source of information and learning, AARP wanted to boost registrations for their Online Learning webinars and resources.

the solution

We took what they were already doing and refined, redesigned and optimized it all. The idea was to make every element of the campaign work — not only harder, but smarter.

 

 

what we brought to the table

Everyone understands the value of ongoing learning. We just made the benefits of each featured webinar or resource a lot more apparent, while “cross-selling” other free learning opportunities. And our automated dashboard gave us the data and flexibility to tweak when and where necessary.

 

 

This led to a complete redesign of the emails.

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Ultimately, every channel directed potential learners to a multi-registration page and genuine engagement.

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ThomasARTS truly defines what a marketing partner can be. Through their strategic approach and understanding of our program’s unique opportunities and challenges — plus good old-fashioned hard work — TA has helped turn us into a successful program that is better positioned to provide greater value to our members. conrad heibel marketing strategist, aarp

the results

It’s working big-time. Our refinements are leading to a significant increase in engagements, registrations and, of course, learning opportunities for people nationwide.

123% increase in engagements YOY
33% increase in click-through rates
16% increase in click-to-open rates
134% increase in registrations YOY
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