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To strengthen their position as a source of information and learning, AARP wanted to boost registrations for their Online Learning webinars and resources.


We took what they were already doing and refined, redesigned and optimized it all. The idea was to make every element of the campaign work — not only harder, but smarter.

whatwe brought to the table

  • strategic planning
  • marketing automation
  • biz intel + analytics
  • creative services
  • 123% increase in engagements YOY
  • 33% increase in click-through rates
  • 16% increase in click-to-open rates
  • 134% increase in registrations YOY

Everyone understands the value of ongoing learning. We just made the benefits of each featured webinar or resource a lot more apparent, while “cross-selling” other free learning opportunities. And our automated dashboard gave us the data and flexibility to tweak when and where necessary.

This led to a complete redesign of the emails.

Ultimately, every channel directed potential learners to a multiregistration page and genuine engagement.

Conrad Heibel

marketing strategist, aarp

ThomasARTS truly defines what a marketing partner can be. Through their strategic approach and understanding of our program’s unique opportunities and challenges — plus good old-fashioned hard work — TA has helped turn us into a successful program that is better positioned to provide greater value to our members.

Whether you’re looking for a new agency, a new job or just want to chat, we’re always happy to talk.