To strengthen their position as a source of information and learning, AARP wanted to boost registrations for their Online Learning webinars and resources.
We took what they were already doing and refined, redesigned and optimized it all. The idea was to make every element of the campaign work — not only harder, but smarter.
This led to a complete redesign of the emails.
Ultimately, every channel directed potential learners to a multi-registration page and genuine engagement.
It’s working big-time. Our refinements are leading to a significant increase in engagements, registrations and, of course, learning opportunities for people nationwide.