4-H - TA

thechallenge

Ensure that moms everywhere believe that 4-H is the expert on hands-on learning by inspiring kids to build key life skills through fun, educational hand-on activities.

thesolution

To bring the message of 4-H to the masses, we used social listening to help gather insights and develop a comprehensive content and social strategy. By engaging both social influencers and local 4-H chapters, we quickly and efficiently activated the campaign and shared the #30DaysofDoing message.

whatwe brought to the table

planning
creative

data & analytics
social

results

62% year-over-year growth in email acquisitions
28,192 new acquires
1.65 million social media engagements
178.5% increase in site traffic
400+ million social media impressions
21K new social media followers

4H 30 DAYS OF DOING INSTAGRAM

We used the reach & versatility of Instagram to spread the word. From fun quizzes to tasty recipes to influencer posts, it was ideal for fun 30 Days of Doing content.

DOER OF THE DAY

30 Doers of the Day were selected — one for each of the 30 Days of Doing. Winners were chosen based on how they were making the world better and inspiring other kids to do.

MORE OF THE STORY

The 30 Days of Doing Activity Guide allowed members to keep the fun, hands-on learning going all year long.

4-H30 DAYS LANDING PAGE

The digital home for the campaign. People could sign up for the newsletter, activity guide kit, check out the Activity Calendar and Doers of the Day, and much more.