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Senior Media Planner

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The Senior Media Planner is responsible for planning, buying, launching and ongoing optimization of all forms of media campaigns for assigned clients. The primary responsibility will be to work with client teams to execute and report on suggested digital and traditional media tactics. The Senior Media Planner will handle client team communication on the status of ongoing campaigns, and assist with any needed client work as requested by client teams and the media director. This includes routing campaign performance updates and campaign recommendations/optimizations for various media. Additionally, the Senior Media Planner will be responsible for making media recommendations on, but not limited to display advertising, pre-roll, paid social advertising, TV, radio, print, and other media channels. High standards for accuracy and professionalism are expected.

Duties & Responsibilities

• Develop media buys, working under the direction of the media director, that successfully meet or exceed client KPI’s (media channels include display, pre-roll, social media advertising, TV, print, out-of-home, radio, and more).

• Assist in ongoing optimization, maintenance, and growth of agency media clients and assist in billing and reconciliation of media expenses.

• Learn and utilize all agency media research and buying tools; become expert on said tools.

• Manage delivery of media campaigns, including analysis of web metrics and other key performance indicators.

• Work with analytics team to develop comprehensive reporting, with recommended optimizations to improve media performance.

• Manage day-to-day media campaigns for assigned clients.

• Identify and evaluate new media and marketing opportunities/technologies to make recommendations for best application for current clients and future new business opportunities.

• Be a media advocate to clients and demonstrate value of media for their business.

• Stay abreast of industry trends and communicate developments and opportunities internally to account teams.

• Other duties as assigned.

Skills Required

• In-depth knowledge and experience with media planning, marketing and advertising best practices and processes.

• Familiarity with media planning and buying tools, including Demand Side Platforms, Strata, Kantar, Adwords, and other media planning tools.

• Must be organized and administratively excellent in handling projects and communication.

• Expertise in emerging media, including digital media and social media.

• Experience with budgeting, accounting reconciliation, Excel.

• Ability to multi-task and prioritize workload.

• Team collaboration skills.

• Experience in new business pitches.

• Strong analytical skills, detail oriented and organizational skills a must; experience with Google Analytics and/or Adobe Analytics a plus.

• Good grammar and spelling skills.

• Highly proficient in Word, Excel, Power Point and must be able to handle Adobe documents for mark up.

• Strong interpersonal skills.

Prefered Qualifications

3-5+     years media buying or planning experience in an agency or in-house role.

Working     knowledge of SEO & Content Marketing very helpful.

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Digital Marketing Coordinator/Analytics Lead (Contractor)

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The Digital Marketing Coordinator will work alongside the Digital Marketing team by providing support to manage a broad range of company digital assets from website to online consumer campaigns to social and email programs. Strong familiarity with digital best practices and consumer behavior is important. The individual will have a strong analytics background to provide competitive analysis, website and campaign performance outcomes as well as recommendations for improvements and changes. Project specifications will need to be outlined and communicated in order to meet highly regulated government requirements and company brand standards. The DMC will provide support for the team to facilitate projects for timing and approvals. Health care experience is helpful but not mandatory. Collaboration expertise working remotely is critical.

Duties & Responsibilities

• Project manage numerous digital assets of the company, working towards high season sales opportunities. Projects will include websites, email campaigns with landing pages and microsites, advertising, social media, search programs and analytics. 

• Understand and collaborate on strategy for the sites and campaigns, using campaign experience and knowledge of consumer response. 

• Responsible for coordinating the variety of approvals needed for government regulated work while ensuring quality and communication value succeeds. 

• Provide analysis of metrics and consumer outcomes with recommendations made for improvements in delivery or execution.

Skills Required

• Extremely detail oriented marketing professional with 8+ years of a proven track record in digital work experience and project management 

• Proven expertise in digital familiarity and web best practices for consumer engagement • Ability to manage a variety of digital assets including, but not limited to websites, landing pages, ads, emails, social media, and marketing and competitive analysis 

• 3+ years working with analytics

• Strong metric and analytic experience, aptitude for grasping new concepts and excels in execution and delivery

•Ability to analyze analytic reports and provide senior management with high level overviews and insights 

• Experience with campaign and project management tools 

• Works well in a collaborative, team environment 

• Ability to deliver and execute on projects with minimal direction and oversight 

• Ability to identify gaps and opportunities in current digital assets and oversee process to implement improvements

Prefered Qualifications

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Account Manager - Washington D.C.

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ThomasARTS is a dynamic, full-service creative marketing & advertising agency, with locations in California, Utah, Minnesota, New York and Washington, D.C. The Washington, DC office is looking for an incredibly talented and driven Account Manager to manage a growing base of client work. This position is based in our Washington D.C. office.

Duties & Responsibilities

  • Develop campaign or media briefs to direct the internal teams’ work for the client.
  • Work closely with clients to obtain the necessary information, budget approvals or data to provide to the agency service teams to produce the work.
  • Develop or assist in the development of marketing plans or communication plans or budgets.
  • Arrange client meetings and other agency staff, determining the specifications for campaigns and oversight of the project plans. 
  • Assist with the formulation of strategies to grow the client business or for communication plan development.
  • Execute tasks as assigned to monitor the profitability of accounts, analyze and report on results, track estimates and prepare billing.
  • This position may present creative work to clients for approval or modification to meet deadlines and prioritizing tasks.
  • Other duties as assigned

Skills Required

  • Understanding of marketing, business and communications
  • Project management skills
  • Computer proficiency in Word, Excel and Power Point as a minimum
  • Strong ability to organize, follow through and handle multiple projects at one time
  • Excellent written and verbal communication skills and demonstrated professionalism

Prefered Qualifications

  • Bachelor’s degree in related field preferred
  • 3 to 5 years agency experience
  • Experience with outside sales a plus

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