The World Is Shrinking: 6 Degrees of Separation Is Now 2!
Six degrees of separation describes the idea that all people (and things and places) in the world are just six or fewer interpersonal connections away from each other.
Cutters, Forevers, Nevers and Cobblers: How do you watch television?
Changing television viewing patterns reveal different types of content consumption. Cord forevers, cord cutters and cord nevers — and don’t forget cord cobblers
Do you have media benchmarks?
As advertisers, we use channel benchmarks to give us a very general idea of whether our campaigns are performing as expected.
The Future of Digital Advertising is More Human Than You Think
Programmatic tools can create significant efficiencies in planning and buying, but creative still needs to be strong...
The Future of Digital Advertising is Here: And It’s a Digital Revolution
Many in the industry feel that programmatic advertising is the next generation improvement in the entire planning and buying process
Good Design Makes it Interactive. Bad Placement Makes it Interruptive.
Interactive rather than interruptive is our focus at ThomasARTS...
Digital Killed the Radio Star
The last days of turning a dial to tune in to the frequency of your favorite station could soon be upon us...
Beacons: 10 Things Every Marketer Should Know
Beacons are an emerging cost-efficient way for both retailers and location-based businesses to gather information about consumers.