4 Steps to Effective Strategic Planning
With every marketing opportunity comes a host of challenges to overcome. Our business is about doing whatever it takes to engage consumers in an authentic dialog with brands based on what is most meaningful to them.
Make It Personal, Not Just Personalized
As personalized advertising mediums grew to include email, print and digital channels, the use of personalization became, well, less personal. The more times a recipient’s name appeared in an ad, the more obvious it became that the ad was anything but personal.
The 10 Best Super Bowl Ads You Never Saw
We’ve taken it upon ourselves to find the 10 best recent Super Bowl ads you never saw because they were only broadcast regionally.
An Endorsement for Taglines
There are some things money can’t buy. For everything else, there’s a tagline...
The Jingle: A Brand’s Pickup Line for Consumers
Give me a break. Give me a break. Break me off a piece of that...
The Questions Every Modern Marketing Plan Should Answer: Question #1
The wishful marketer might think it’s appropriate to use last year’s plan as a template...
The Questions Every Modern Marketing Plan Should Answer: Question #2
While audience personas are not a new concept, they certainly tend to be underutilized...