What is STEM

Tuesday, July 1, 2014
Advertising
What is STEM

If you’ve got kids in school, work with education in any capacity, or tune into the newest intitatives taken on by big companies, you may be hearing buzz about STEM. What is it?

STEM stands for Science, Technology, Engineering and Mathematics. And it represents a global movement to better educate students in schools in these areas. Why?

Well, current college readiness—especially in the United States—shows some surprising and not-that-great statistics. In 2013, a mere 44% of high school graduates were ready for college-level mathematics courses. And only 36% were prepared to take on college-level science courses. Only 26% of students in the U.S. took level-one Algebra before high school. And even more surprising, less than 30% of students take AP science and math exams.

Are the statistics surprising you yet?

Here’s one more: by 2018, the United States may be in need of over three million high-skills workers. What skills will these workers need? Science, Technology, Engineering and Mathematics.

In a country often seen as innovative, brave, and even groundbreaking, as a nation we continually fail to prepare our students with the tools they need.

Without these tools, how can we expect them to build a better future? It’s time that something changed. And that is where STEM initiatives are coming in—creating a framework for change that can help students get the education they need.

Companies like Google, Intel, General Electric, and Exxon Mobil are investing, and both state and federal government bodies are also getting involved. The White House even holds an annual science fair to reward kids with brilliant, STEM-driven ideas.

Why? Because STEM skills are a priority—and students, parents, teachers all need to know it.

Is your company interested in learning more about creating positive change through STEM initiatives? We’ve got some great ideas to help you get involved. Give us a call.

Haley Larsen

As a copywriter, I am part of a larger problem-solving team that works to find creative, emotive, and consistent solutions for clients. From health care to resorts, and from social media to radio ads, I am given the opportunity to write from a wide range of rhetorical situations and positions.I have experience writing health care presentations, banner ads, web and print ads, as well as working with a team to develop brand standards, campaign concepts, and innovative avenues for communication.One of the ways I am able to help brands develop is through social media. As a content developer and manager, I write the content that my clients want sent through social--whether that's on a company blog, Twitter profile, Facebook event or company page, or even through unexpected venues like Tumblr. With experience developing and managing the content calendars for multiple clients, I am able to help brands build awareness and credibility through carefully controlled social media writing and scheduling.

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