Tools of the Trade: Appropriate Drip Campaign Platforms
You need the right platform when creating a drip campaign. I have used many different emailing platforms such as Act-On, Eloqua, Marketo, Silverpop, ExactTarget, Yesmail and other less robust programs such as ConstantContact, MailChimp and GreenArrow.
My email platform of choice is Act-On. This is due to the incredible ease of use, even in complex tasks, and the relatively low costs. And one of the unique features we’ve developed with Act-On is the ability to split test all emails in the drip campaign. Everything I’ve researched and all the methods I’ve experimented with have shown me this: Split testing is vital. It is because of split testing that we’ve seen an increase of over 652 percent in conversions. If you’re doing split testing, you’ll see dramatically improved results — so you need a partner in your platform, someone who can help you see those results.
At ThomasARTS, we’ve developed an agency license with Act-On for exclusive use with our customers. This exclusivity allows us to bring an amazing and robust emailing platform to our clients at a dramatically reduced cost per email sent. Ultimately, this license allows our clients to receive email pricing as if they were producing millions of regular emails. This mutually beneficial relationship only adds to the efficacy of drip campaigns.
If you are interested in learning more about our strategies in this area, feel free to contact us: http://www.thomasarts.com/contact