Ever wonder why your business is not growing as fast as you expected or why your profit margins are so skinny while some of your competitors are thriving?
Ever wonder why you’re not getting promoted as quickly as you’d like? Wonder why smart people you know get fired or why your marketing efforts or ad campaigns don’t achieve the success you thought they should?
“On a cold January day, a 43-year-old man was sworn in as the chief executive of his country. By his side stood his predecessor, a famous general who, fifteen years earlier, had commanded his nation's armed forces in a war that resulted in the defeat of Germany. The young leader was raised in the Roman Catholic faith. He spent the next five hours watching parades in his honor and stayed up celebrating until three o'clock in the morning.
You know who I'm describing, right? It's January 30, 1933, and I'm describing Adolf Hitler and not, as most people would assume, John F. Kennedy. The point is, we make assumptions. Sometimes we make assumptions about the world around us based on incomplete or false information. In this case, the information I offered was incomplete. Many of you were convinced that I was describing John F. Kennedy until I added one minor little detail: the date.”*
Assuming you know something could ultimately kill you. Well, maybe not kill you, but assumptions often lead to disappointment, frustration and failure. How do you avoid these ends?
1) Know more than your competitors.
2) Know more than your boss.
More research — I know, how anticlimactic. But it’s more than research; it’s the right research, the right way. And you don’t need researchers — you need marketers. Marketers that know how to research.
Your competitors and your boss use researchers who use the same methods every other researcher uses, so they all end up at the same superficial place, with the same superficial strategies and tactics.
Knowing more requires going long and deep, beyond the superficial to the land of undiscovered insights and superior strategies. And you know what? It doesn’t have to cost you an arm and a leg. We can help.
If you’re not serious, please don’t call.
*Quote by Simon Sinek from his book, “Start with Why: How Great Leaders Inspire Everyone to Take Action.”