Public Relations

Monday, March 3, 2014
Public Relations
Public Relations

The ThomasARTS public relations department understands the strategic communication process that builds mutually valuable relationships between organizations and their audiences. Public relations offers a proactive approach to gain third party validation in the online, print and broadcast media as well as crisis communication. Every organization is vulnerable to crises, and the ThomasARTS public relations department is prepared to handle crisis situations for every client.

Our public relations team is closely aligned with our other strategic offerings to provide end-to-end services that integrate research, media buying, creative and lead generation into a powerful and cohesive campaign. This approach ensures that messaging is reinforced through multiple channels. As a nimble agency, we have all pieces of a successful marketing campaign offered in-house. ThomasARTS is able to connect clients with public relations services and the resources that accompany them.

Here are five reasons to integrate public relations into a marketing plan:

  1. To build credibility and nurture public sentiment for the brand
  2. To extend the impact and reach of the marketing campaign
  3. To provide ongoing strategy and crisis management
  4. To manage all media relations efforts including briefs, interviews and media tours
  5. To secure a quick response to national and local headlines to position clients as a key player in the market 
Nathan Schwebach

Director of public relations, social media supervisor

ThomasArts

June 2012 – November 2014 (2 years 6 months)

I am a strategic practitioner, with a foundation in public relations. I specialize in all aspects of communication and believe that successful campaigns and initiatives are best executed if they include solid and cohesive messaging. While I have spent most of my career in public relations, I have expanded my experience to also include advertising and marketing communication, which allows me to be more strategic and successful.

I have worked in multiple industries, including health care, education, government, technology, travel and tourism retail and restaurant. Multiple initiatives and campaigns have been recognized both locally and nationally. Most recently, my work with Smashburger (2010) and Mountain Medical (2011) were selected by the Greater Salt Lake Public Relations Society of America as the “Golden Spike Awards” best tactic.

Specialties:public relations, media relations, crisis communication, advertising, branding, social media, cause-related marketing, public involvement, media training

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