CaptionCall Case Study
CaptionCall has always been focused on helping the hearing impaired, but increased competition in the search market was making it difficult to get their message across. With impression share declining and campaigns that were becoming increasingly less efficient, they needed to rethink and diversify their media mix.
Given the unique challenges of engaging an audience that has trouble hearing, ThomasARTS recommended dynamic display advertising via Google Display Network as the best path forward. We created a cohesive ad campaign consisting of six ad sizes, targeting desktop, tablet and mobile devices. To further ensure optimum response levels, our media team evaluated audience size, demographics and keywords.
Within days of the launch, leads began flowing into the campaign. Efforts that had once generated a small number of conversions each week, skyrocketed—month-over-month lead volume increased by 25% and year-over-year averages were 40% higher than 2016. More importantly, what had once been viewed as a “branding only” medium achieved amazing results, ultimately leading to a very happy client and far more display campaigns across our roster.