CaptionCall Case Study

Friday, May 26, 2017
Digital Marketing
CaptionCall Case Study

Case Study

PROBLEM:

CaptionCall has always been focused on helping the hearing impaired, but increased competition in the search market was making it difficult to get their message across. With impression share declining and campaigns that were becoming increasingly less efficient, they needed to rethink and diversify their media mix. 

SOLUTION:

Given the unique challenges of engaging an audience that has trouble hearing, ThomasARTS recommended dynamic display advertising via Google Display Network as the best path forward. We created a cohesive ad campaign consisting of six ad sizes, targeting desktop, tablet and mobile devices. To further ensure optimum response levels, our media team evaluated audience size, demographics and keywords.

RESULTS:

Within days of the launch, leads began flowing into the campaign. Efforts that had once generated a small number of conversions each week, skyrocketed—month-over-month lead volume increased by 25% and year-over-year averages were 40% higher than 2016.  More importantly, what had once been viewed as a “branding only” medium achieved amazing results, ultimately leading to a very happy client and far more display campaigns across our roster.

2016-2017 Comparison Chart
April 2016 Conversions
April 2017 Conversions
ThomasARTS

ThomasARTS is a full service marketing communications firm with offices in Utah, California, Texas, Minnesota, Washington D.C. and New York. Our objective is simple: get our clients noticed, believed and remembered by doing work that is unexpected, engaging and consistent. Our seasoned team of creative, editorial, interactive, media and account management professionals offers our client partners superior service and proven results. 

Twitter: @ThomasARTS 
Facebook: https://www.facebook.com/TA.Utah
Specialties: Creative, Direct Marketing, Interactive, Media Buying, Response Branding, Advertising, Social Media, Brand, Digital, Public Relation, Data, Marketing and Advertising

Headquarters
240 S 200 W Farmington, UT 84025
United States

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