Scott Nelson

Life moves fast and the media landscape continues to change as well. With the focus on the consumer, the purchase journey and relevant engagement , communications planning (marketing, creative, media and social) has never been more exciting. Consumers continue to morph their interactions with brands and the world around them. Strategic planning has become connected planning as we map out how to interact with consumers in both content (social, blogs, native advertising) and contact (video, search, mobile, programmatic in digital and television, radio, print and OOH) strategies. I work with a solid team of seasoned professionals; calibrating strategic media plans for a wide variety of audiences in the healthcare, automotive and financial spaces nationally, regionally and locally.